In the 1880s Hermann Ebbinghaus memorised long lists of nonsense syllables and tested himself at intervals to chart how quickly they faded. The result — a steep initial drop that levels off — became known as the forgetting curve, and it has held up across more than a century of replication.
The practical consequence is uncomfortable. Most of what you learn in a study session is gone within days unless something interrupts the decay. Rereading your notes feels like it interrupts it, but mostly it produces familiarity rather than memory: you recognise the material and mistake recognition for recall.
Ebbinghaus also found the fix in the same experiments. Each time he relearned a list, it decayed more slowly than before. Repeated exposure flattens the curve — and the timing of those exposures turns out to matter enormously.